‘Bobi Wine: The People’s President’ National Geographicīobi Wine: The People’s President, directed by Moses Bwayo and Christopher Sharp, meanwhile, revolves around the titular music star who became a leading opposition political figure in his native Uganda. “We are offering something that I think a lot of our competitors are not, which is a huge amount of tender loving care around both the development and production of films, and then everything that happens after in terms of distribution to bring that film to the world.” The “Mission” Of NatGeo “But we often win when it’s competitive because it’s a different value proposition,” Bernstein added. “We often do not write the biggest check,” Monroe interjected. “We can’t always write the biggest check –” The thing that we can offer filmmakers that I think is one of our unique selling points is that if you come to us, we will not just support your creative vision - which is probably the most important thing - but we will also figure out the best strategy to amplify and elevate the film and push it out to as many people around the world as possible in a really bespoke way. “And we often get into competitive situations. “It was competitive,” Bernstein acknowledged. Some projects have come to National Geographic through a bidding war, like Fire of Love, which attracted multiple suitors at the 2022 Sundance Film Festival. Maurice and Katia Krafft in ‘Fire of Love’ National Geographic We tell stories about real world superheroes.” People love aspirational, inspirational stories, superheroes changing the world. Armani in The Cave, the Kraffts - so brave, furthered our understanding of the natural world - Jose Andrés - those are real world superheroes. “If you think about Alex Honnold, you think about Jane Goodall, you think about Carl Sagan,” Monroe said, “you think about the cave divers who rescued the Thai boys soccer team, Dr. Monroe says another connection between NatGeo films is the conceptual approach to storytelling – character driven, versus what might be called “issue-focused.” When you watch our docs, it’ll make you think more deeply about the human condition.” You’ll learn something about yourself, about the world around you. Fire of Love is a perfect example of an ambitious and inspired swing and sort of modernizing and pushing boundaries.”īernstein noted, “There’s nutritional value to every story we tell you. “The way we’re doing that… is upholding the incredible legacy of this brand with the utmost respect… but really wanting to push creative boundaries and take really ambitious swings. “This banner is emblematic of a larger journey for National Geographic overall, which has really been about transforming ourselves from reverence - which is the word you would maybe historically assign to National Geographic - to relevance,” Monroe said. Courteney Monroe, Chai Vasarhelyi, Jimmy Chin and Carolyn Bernstein attend the ‘Wild Life’ New York premiere.
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